Adam Churchwell

There are moments when nothing feels technically wrong but everything feels urgent. The inbox fills up. Decisions stack. Conversations blur together. And suddenly, everything feels like it needs attention right now . That feeling usually isn’t caused by the situation itself. It ’s caused by artificial urgency taking the wheel . When Urgency Takes Over Urgency has a way of flattening perspective. When it’s in control, every task looks the same size. Every problem feels equally important....

For a long time, I thought productivity was about control. Better systems. Tighter schedules. More structure layered on top of already full days. What I eventually realized is that none of that addressed the real problem. The problem was not time.It was clarity. Most days do not fall apart because there is too much to do. They fall apart because too many things compete for attention at the same time. When everything feels important, focus becomes fragile. Decisions feel heavier than they...

For a long time, success has been marketed as something loud. More hours. More tools. More urgency. More noise. But after building multiple companies across service, software, AI, and consulting...one truth has become unavoidable: If success requires constant urgency, it’s broken by design. At JALA, our motto is Success, Simplified . Not because success is easy but because unnecessary complexity is optional. This post is about why clarity matters more than hustle, and how designing for...