This year, I've lost 20 pounds. Not through some crazy crash diet or spending hours in the gym every day, but through smart nutrition choices and focused exercises that actually build muscle while burning fat. The secret? I learned the difference between cutting the fat and cutting the muscle. And you know what? Your marketing budget works exactly the same way. When business gets slow, most small business owners panic and start slashing their marketing budget across the board

This year, I've lost 20 pounds. Not through some crazy crash diet or spending hours in the gym every day, but through smart nutrition choices and focused exercises that actually build muscle while burning fat. The secret? I learned the difference between cutting the fat and cutting the muscle. And you know what? Your marketing budget works exactly the same way. When business gets slow, most small business owners panic and start slashing their marketing budget across the board

There was a time in my life where why I couldn't sleep was was the question that kept me up at night. It seems I've come to another season where sleep is also again not my minds top priority. All of 2025 I've been on a journey to find stillness. It started when I really hit my stride in weight loss, dropping below 200 pounds for the first time since I started my recovery journey.  Falling back in love with exercise and really starting to understand how strength training can p

Your website is supposed to be your 24/7 salesperson, but what if it's actually driving customers away instead of bringing them in? Don't worry, you're not alone. Most small business owners are sitting on websites that could be performing so much better with just a few simple fixes. Let's dive into the most common website problems and, more importantly, how to fix them without needing a computer science degree. Problem #1: Your Website Loads Slower Than a Monday Morning Wha

If you’re a business owner, the end-of-year rush probably feels like an old, unwelcome friend. The pressure to meet goals, move product, and show impressive year-end results can be downright overwhelming. Sometimes the to-do list just keeps growing, and before you know it, the season that was supposed to be about reconnecting and resetting becomes one big blur of work and stress. I can say that because I've been there too—watching the days tick by, so focused on the finish li

I cut my teeth promoting bands with duct-taped flyers and guerrilla strategies, then graduated to campaign audits and crystal-clear messaging for small businesses. That scrappy beginning taught me what glossy dashboards never will: results come from clarity, creativity, and relationships, plus the courage to rest.

Most Google Ads problems come down to five fixable issues. These aren't complicated technical fixes that require a computer science degree. They're smart business decisions that can dramatically improve your return on investment.

Let's cut straight to it, yes, you absolutely can automate your marketing while staying authentic. The trick isn't choosing between efficiency and genuine connection; it's designing your automation to amplify your authentic voice rather than replace it. The biggest misconception small business owners have is thinking automation means robotic, impersonal messaging. But here's the reality: when done right, automation actually gives you more time and energy to focus on the human

You don't need to turn your trunk into a survivalist's bunker. Just a few carefully chosen items can provide warmth, nutrition, and a way to get back on the road. Think of it as an investment in your own peace of mind.

The holiday season is make-or-break time for most small businesses. You've got shoppers ready to spend, competitors fighting for attention, and a limited window to capture those precious holiday sales. But here's the thing: even well-intentioned business owners often sabotage their own success without realizing it. If your holiday campaigns aren't delivering the results you expected, you might be falling into one of these common traps. Don't worry: we've all been there. The g

When most business owners think about hiring costs, they stop at the salary. Big mistake. The real numbers tell a much different story.

When I wrote Work-Life Harmony , my focus was razor-sharp: reclaim time. I was on a mission, almost a crusade, to slash my 50-hour work week down to a hyper-productive 15 hours. And I did it. The methods I developed were about efficiency, prioritization, and being brutally honest about what tasks actually move the needle. Journaling, in that phase, was my trusted lieutenant. It was a tool, a logbook for productivity hacks, a place to ask my five daily questions and track my p